eneloop-launch-header

 eneloop-vs-alkaline

eneloop-ice-sculpture 

 Eneloop versus Alkaline. Eneloop is better for the environment

The Eneloop ice sculpture. Eneloop encased in a half a metre of ice 

ik 

 eneloop-launch-media

Ian Keirnan of Clean Up Australia extols the environmental virtues of Eneloop 

Some of the media at the launch. Peter Blasina - Gadget Guy at front centre 

amy-mango 

 jed-ir

Amy from Mango Communications, the event organisers. Media kits ready for hand out 

 John Dunn, Managing Director of Master Instruments with Ian Richardson
representing Dick Smith Electronics, Powerhouse & Tandy Electronics

 alex--chris

 ice-sculpture-kelly--irene

 Alex Zitser, Business Manager Soft Energy & Chris Maw, Product Manager C&I
Sanyo Oceania

Kelly McKenzie, Personal Assistant to Bill Crichton & Irene Tzikas, Product Marketing
Coordinator - Sanyo Oceania 

Inside the Ice Bar
All photos were taken with digital cameras left in the ice bar some hours before the launch powered by Eneloop to prove the outstanding low temperature performance of the Eneloop batteries

temperature 

 ib4

Inside & outside temperatures 

The Ice Bar. Besides the bottles it's all made of ice including the glasses!

 ib3

ib2 

 Bill Crichton, Managing Director Sanyo Oceania & Geoff Schaper, Manager Battery
Products Division Master Instruments

Teru Yusada, OEM Business Manager Master Instruments,  Hirohito Teraoka, Senior
Manager Sanyo Energy Twicell Co Ltd & Inventor of Eneloop, Geoff Schaper & Tom
Matsui, Manager Consumer Batteries Middle East, Asia & Pacific, Sanyo Energy Co
 

ib5 

 ib1

Eneloop football on a sculptured ice table 

David Erdmann, Marketing Manager Master Instruments & Hirohito Teraoka 

 

Home Contact Us Links Products About Us News
Copyright © 2007 Master Instruments Pty Limited. All rights reserved.